Q&A WITH JOSIE FROM IT COSMETICS

My DMs seem to blow up every time I feature products from IT Cosmetics on my Instagram. I had never heard of IT Cosmetics until I was kindly invited to two events they hosted over the last few months. Both events were fantastic. I loved that we got to try out some of the products and hear about the company. From the range I have tried the Bye Bye Breakout Full Treatment Concealer, Confidence In A Cleanser and Confidence In A Cream. Each product I have tried I have been impressed with and would highly recommend trying out.

I had the pleasure of interviewing Josie Houlihan about IT Cosmetics.

Why do you think IT cosmetics has been so well received to consumers?

The founder of IT Cosmetics, Jamie Kern Lima develops clinically proven, innovative, problem-solving products that harness cutting-edge, anti-aging technologies and skin-loving ingredients to truly give you the power to be Your Most Beautiful You. Jamie has stated, “If there is a beauty issue that troubles you, most likely I suffer from it too. I pour my heart and soul into creating truly innovative and effective problem-solving products that make you look and feel your most beautiful! At IT Cosmetics, we live and breathe to ensure we keep every single promise we make to you, whether it comes in a compact, lipstick bullet or tube—or whether it’s our commitment as a beauty company to change the conversation about what is beautiful. Because beauty is personal and infinite and it doesn’t have one definition or look. The most beautiful women are real, and your real beauty inspires me!”. Therefore, as IT Cosmetics focuses on being an inclusive brand all women and men can relate to IT.

For those who have never tried IT Cosmetics what would be the top five products they need from the range?

These Top 5 best-selling, game-changing products will deliver truly life changing results for you…

Your Skin But Better™ CC+™ Cream with SPF 50

CC+ Cream with SPF 50 is your one step for colour-correcting full coverage, anti-aging skincare and SPF 50+ UVA/UVB broad-spectrum physical sunscreen.

Delivers 7 products all in one! Full-coverage foundation.  Brightening colour corrector. Hydrating and anti-ageing serum. Poreless finish primer. Dark spot concealer. SPF 50 UVA/UVB broad-spectrum protection.

Bye Bye Under Eye

A waterproof concealer that delivers highly pigmented, long-lasting coverage that won’t crease or crack. Infused with proprietary Expression Proof™ Technology, plus anti-aging peptides, vitamins, hydrolyzed collagen, hyaluronic acid and antioxidants. This revolutionary concealer improves the appearance of wrinkles and effectively conceals the look of skin imperfections including dark circles, bags, redness, hyperpigmentation, broken capillaries, age spots and discoloration. Finally, a multitasking, full-coverage concealer that makes your skin look younger!

Bye Bye Pores

Instantly erase the appearance of imperfections with Bye Bye Pores™, your airbrushed perfection in a jar! Developed with plastic surgeons and infused with Bye Bye Pores Optical Blurring Technology™, this anti-aging, skin-perfecting powder utilizes real silk to make your pores disappear from view, and hydrolyzed collagen to smooth away the look of wrinkles. Loads of antioxidants, peptides and skin-loving ingredients give you a shine-free, airbrushed finish. Plus, the universal translucent shade goes on completely clear and works on all skin tones!

Brow Power

The original phenomenon! Developed with plastic surgeons, this pencil is infused with brow-enhancing biotin, lecithin, saw palmetto, nettle, green tea, antioxidants, grape seed, and vitamins A, B5, C and E, plus proprietary Brow Power™ Technology to give you your most beautiful, natural-looking brows—even if you have none at all! Brow Power™ features an exclusive oval tip that works on both thin and thick brows to mimic the look of real hair, plus a built-in grooming spooley brush for polished perfection. The revolutionary, budge-proof formula adheres to skin for long-lasting results, while the universal transforming shade adjusts to all hair colours based on pressure and completely covers grey. Apply softer strokes for lighter hair colours, and press harder for darker tones. It truly is your brows but better!

Superhero

Give your lashes SUPERHERO powers with a game-changing mascara that’s clinically shown to give your lashes super volume, super length and super elastic stretch in just one coat! Developed with plastic surgeons, Superhero™ mascara is skincare for your lashes. The proprietary Elastic Stretch Technology stretches the look of your lashes wider and longer, and wraps each individual lash in a volume-boosting, lengthening, ultra-conditioning black cape of power and colour for your strongest, thickest, most defined results. Powerful lash-lifting polymers, volumizing collagen, strengthening biotin, proteins and peptides combined with Super Black pigment and the Lash-Changing Power Brush work together to coat every lash from base to tips—lifting lashes while separating them to create a fuller lash line and ensure that no lash is left behind. The super-buildable formula literally takes your lashes to new heights and puts lash power at your fingertips; simply apply more coats for additional volume and length. You do IT all… now your mascara does, too!

What can we expect to see from IT Cosmetics in the next 6 months?  

We have many exciting things happening in the start of 2019 which we will share with you and our followers through our social media channels. Keep a look out in March as IT Cosmetics will have plenty of activations throughout this time.  We look forward to sharing this with you shortly!

It’s clear to see why IT Cosmetics is always sold out. Check out the range here.

Have you tried IT Cosmetics?

Would love to know what your favourite products are.

Words Zerin Hassan / Post editing by Sarah Jane Bell

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