Surprise! I’ve moved!

In the words of Troy McClure, “You may remember me from a little old blog/Instagram account called Insincerely Her…”

When I started my blog Insincerely Her and posted for the first time back in 2015, I never thought in a million years that anyone would read it or even want to collaborate with me. I had zero idea about how to run a blog or a brand, but I just kept at it.

Then, Roxy Jacenko (someone I look up to and admire so much!) reposted my interview with her, which gave Insincerely Her massive exposure. As they say, the rest is history!

Let me explain to you why this moment in my life was such a big deal: Firstly, Roxy agreed to be interviewed by me?! I could not believe that someone in her league would take the time to talk to me. That’s why I will forever be grateful for the opportunity that started it all (and the confidence boost!)

Insincerely Her has opened so many doors for me. I have had the pleasure of working with companies from Russell Hobbs, Pretty Little Thing, Rimmel London, Acer, Morphy Richards and Chandon. I’ve also interviewed people in the industry that I adore, and I’ve been invited to some pretty amazing events. And yes, I have made money from my blog and socials – I am running a business after all.

I truly feel as though I have accomplished all I needed to from blogging… more than I could have ever imagined.

But, it hasn’t been all sunshine and rainbows. Blogging is hard. So hard. There is so much work involved that goes on behind the scenes. Unless you’re in the industry, you may not know about these issues. We don’t just get free items, take a selfie with the product, and get on with our day. Check back here as I write about the ugly side of blogging in the coming weeks.

Have I thought about retiring from blogging? I sure have. Along my journey, there were days where I got burnt out and lost my spark. I think I got to the point where I just needed a fresh start. After all, change is good, right?

So, here’s where I am now:

I am simply tired of being associated with Insincerely Her. While I am forever grateful for my humble beginnings, change is what I need. And what better way to start fresh than to go back to one’s roots? I will forever be Zerin Hassan (and trust me: it has crossed my mind that your name changes when you get married or divorced – yep, that’s me: always thinking worst-case scenario!) I’ll deal with name politics down the track, but for now I’d rather go back to my birth name than spend a fortune on remarketing. I’m going to take it slow. I’m sure that my logo and template will drive me nuts, but for now it is what it is.

So, will rebranding damage something that I have worked on for over three years? We’ll soon find out together, won’t we…?

Welcome to the next chapter…


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